DENIS SMITH PHOTOGRAPHER
Denis Smith specialises in still photography, video production and media planning. The design brief was to clearly communicate the 3 main services offered by Denis Smith and to create a logo with a fresh retro vibe.
A colour coding system was developed to easily identify (online and in print) the 3 key services. The main website changes colour when the viewer clicks on the different service areas. The business card design also carries this same colour coding concept, providing Denis with three different cards to hand out to clients.
The organic shape of the logo resembles a retro screen/TV, and the traditional serif font adds a quirky contrast. Silver bubble packaging for sending files to customers on thumb drives are a modern take of the old film canisters used in the 1960s. The logo also works well as a watermark on photographs.