E for Ethel is an Adelaide based cafe and gift store who are big supporters of pretty much everything good for you and our planet! As soon as you walk through Ethel's doors you feel the warmth of Dan and Amanda's hospitality as if you have entered their own home.
The design brief was to retain some text elements from their existing logo, and also compliment the look and feel of their newly hand painted window and street signs.
A signature pattern of knitting was designed as a complimentary element to the logo to visually tie in the crafty / handmade side of the business.
This pattern will be used on the website, marketing materials and inhouse wrapping paper along with a selection of colour stickers in the shape of a doily.
The second stage of this rebrand is the development of a new website including an online shop selling up to 300 products!