I was fortunate to work alongside Toni Holden, the gorgeous lady who is passionate about promoting mindfulness, compassion and wellness. Pure Tonic's product range is handcrafted in small batches incorporating both therapeutic and aromatherapy properties.
The brief was to capture Toni's philosophy and principles of mindfulness - to simply notice, feel and breathe, representing wellness and wellbeing through the visual combination of natural, earthy and botanical elements.
A full suite of logos and complimentary graphic elements were created using a beautiful soft colour palette matched with earthy textures of linen and kraft paper. Branding and design service also included a signature botanical pattern, packaging design, style guide, email signature, Facebook design, and business cards.