Surface Art offers a wide range of fabrics designed in Australia and inspired by nature, objects and abstract creations of the 1960’s & 70’s. “Essaye” is Surface Art’s clothing range featuring simple, flattering and comfortable styles to complement their distinctive retro prints.
Here the brief was to refresh the Surface Art and Essaye logos – a simple update of the font, and a reconfiguration of the Japanese flower gave a subtle yet modern update that didn’t compromise the essence of the brand overall.
Surface Art also wanted a new website designed to accommodate their extended product range. A set of standard colours and fonts were created, and these elements were also incorporated into the new website design. I directed and styled the product photography for the website, product catalogue and online marketing.