Built in 1965, The Shedley Theatre is a long standing icon in Elizabeth, and was recently upgraded to incorporate a new cafe and bar. I worked alongside The City of Playford’s Marketing Department to develop a new brand for the Elizabeth Civic Centre’s Café space.
The brief was to somehow incorporate the original 1960s Shedley sign into the new brand, keeping it fresh and not in your typical council style!
I managed to reproduce the original Shedley sign into a logo file, and introduced a new element – a complimentary ‘octagon’ starburst graphic to use on its own for stickers, uniforms and other marketing.
The second stage of this rebrand was the development of a new website which included art direction for website photography by Denis of Smith & Collins.
This was such an awesome job because I love the fact that this brand was inspired by the building’s history and elements from the 1960s, including starbursts, Featherston Chairs, red bricks!