Let Them Eat

Let Them Eat is a progressive, award winning South Australian business with a big passion for food. Focusing on providing whole food for a fast life, the vegetarian menu is handmade, tasty and rustic. Let Them Eat offers a take home or eat in service, making healthy eating accessible to people with busy lives.

The brief was to develop a new brand suitable to use in a cafe environment, market stalls, and for the catering arm of the business. Something earthy yet simple was required so not to compete with the beauty of their core product. Part of the design brief was to also compliment the new Let Them Eat shop fit-out at Adelaide’s Central Market.

Considering the many design applications for the three different business environments, I created a logo set that works together or is equally strong if used as an individual element.

Implementation of the brand roll-out was also a big consideration; starting with the logo, new shop signs, stationery and promotional materials both in print and online.

A food styling and photography session was carried out for Let Them Eat at our photography studio. The brief was to produce a set of high quality product images for a new website and other media.

A selection of images were then watermarked with the new Let Them Eat logo to ensure brand association with their product when sharing on social media sites.

The website was built with an easy to use content management system in mind so that staff can easily make ongoing changes to the website.

Photography by Denis of Smith & Collins. Shop interior design and fit-out by One Small Room. Strapline “whole food for a fast life” and marketing copy by Cherie Hausler.