I was chatting to a friend the other day who was telling me about their recent experience with having a business website developed. So I jumped on my iPhone while on the run to check out her new online digs and was really disappointed to discover that her new site is not “Responsive”.
So what does this mean?
Well in website terms a Responsive website design takes into consideration all screen sizes that the site may be viewed on. For example tablets/iPads, iPhones, laptops – basically big and small screens on any hand held or desktop device. When viewed on different screens the website should cleverly (and subtly) change layout to make the overall viewing, navigation and scrolling experience easier. (here is the long definition on Wikipedia)
So considering how many gadgets people will potentially view your site on, it is recommended that you make sure Responsive design is on your website wish list. Actually I would expect this to now be a standard feature of website development, so do check or ask the question when gathering website quotes.