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Alfie and Audrey

By October 1, 2013October 20th, 2013No Comments

It’s not often that you get the opportunity to work on a business brand for an industry that you are passionate about. When Ruth from new Adelaide start-up approached me to work on her business brand I was so so excited. Anyone who knows me well knows that I love chairs, so this was my ultimate job!!

Ruth shares my passion for reinventing vintage furniture. Specialising in vintage chairs, once restored each chair becomes an individual personality – a ‘one off’ so to speak. A range of high quality fabrics are selected and perfectly matched to each chair design breathing new life into the chair with each and every loving stitch. Alfie & Audrey chairs are a unique artistic feature for any interior space, much like a painting you would hang on the wall, instead a functional piece of art!


Alfie & Audrey Inspiration Storyboard


The design brief was to create a vintage inspired logo, incorporating elements that promote quality, tradition, heritage, distinction and the classic timeless style of Audrey Hepburn. Design, colour and texture inspiration came from Ruth’s 1950′s radio, adding a masculine touch to introduce her Grandfather ‘Alfie’ who was also an upholsterer.


A simple strapline “Vintage Reinvented” was created and gold foiled business cards were designed for an element of distinction and uniqueness. Additional branding components included, ink stamp, product stickers, fabric labels, price tags and letterheads.

As the business grows a website will be designed, but initially an Alfie & Audrey landing page was created along with full Facebook page design and training.

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